Ginger Bowman is the founder of Synergetic Media, a multichannel marketing services provider located in Alpharetta Georgia, offering commercial printing, web design, video marketing, social, and branding services.
She reflects on her journey to success as a business owner in the world of design. It all began after she graduated from university with a fine arts degree. Without the knowledge and the skills to actually monetize her creative ambitions, Ginger found herself waiting tables right out of school.
Later down the road, Ginger was offered a role at Sony Pictures Imageworks, which gave her the opportunity to work in the creative departments (and become an Oscar-winning technical director along the way) of a number of Hollywood blockbusters in the early-to-mid-2000s including Spider-Man, The Chronicles of Narnia, Superman, Stuart Little 1 and 2, the Matrix.
She left Imageworks in 2006 to become a Professor of Visual Effects at Savannah College of Art and Design, where she continued to work for the next nine years.
By the mid-2010s, Ginger had reached the point in her life where she wanted greater control of her financial future and, in 2017, she purchased the marketing company Synergetic Media.
Ginger goes on to share the many challenges she faced as a new business owner. Just as she encourages everyone of any career to adopt a mindset of continuous learning, she says that the key to success, especially for entrepreneurs, is to keep evolving while staying anchored in their company’s vision.
“I believe that there is a sweet spot,” says Ginger, “between what you love to do and what you’re good at. And if you can find that sweet spot, that’s the career zone, not the job zone.”
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